Executive Committee

Marie Graf

Executive Director

Marie spent ten years of her life selling dinosaurs, the stars in the night sky, environmental awareness, health education and furry little animals - all at the Cleveland Museum of Natural History. As an award-winning, results-oriented marketing, communications and development professional, she developed and implemented strategic plans for shopping malls all across the country; for national, regional and local non-profit organizations; and for neighborhood businesses right here at home. She has been recognized for her work with numerous awards over the years: PRSA Silver Anvil, PRSA Bronze Anvil, PRSA Lighthouse Award, PRSA Cleveland Rocks Award, International Academy of Visual Arts, Communicator Award, Sales and Marketing Executives Distinguished Sales and Marketing Executive Award, and three Emmy's for television documentaries.

Award-winning, results-oriented communications, marketing and development executive with proven track record for providing sound strategic direction. A natural team leader with strong people skills and expertise in public relations, advertising, special events, fundraising, business development, B2B and B2C marketing, sales training, market research analysis, video production, online media, social media marketing. Industry proficiencies include: commercial real estate, shopping centers, hospitality, museums and nonprofits.



Peter J. DeRooy

Chairperson
Asset Value Advisors, LLC

Pete has spent over 30 years in Finance and Accounting serving in various executive roles in the mortgage banking, specialty retail and other financial service related industries. Through Asset Value Advisors, LLC, he provides financial, operational and organizational consulting to start-ups and rapidly growing organizations.

After his daughter attended the LAB program in 2004, Pete joined the Advisory Board. Since then he has served as Board Treasurer and Chairperson of the Finance Committee until becoming Board Chairperson in October 2016. In addition to his board involvement, Pete has also been both a day chair and presenter during LAB week.



Robert A. Velotta

Past Chairperson
Cohen & Company

Rob is a Certified Public Accountant and Partner with Cohen & Company, where he provides tax and business consulting services to a wide variety of investment advisors and the funds they manage. His client based includes mutual funds, exchange traded funds, hedge funds, private equity funds, and family offices and range from start-up businesses to some of the biggest investment company complexes in the world. He is also a frequent speaker on tax issues specific to investment industry.

As a 1994 graduate of Learning About Business, Rob has experienced the first-hand impact that Learning About Business has on its students, readily acknowledges the significance the program had in cementing his interest in a business career, and continues to notice the same enthusiasm that Learning About Business students have as he did over 20 years ago. In addition to his devotion to his family and career, and involvement with Learning About Business, Rob also serves as a Board Member for the Greater Cincinnati Mutual Fund Association, member of the Investment Company Institute Tax Advisory Committee, John Carroll University Accountancy Advisory Board Member, and frequent volunteer for Junior Achievement.



Matt McCue

Vice Chairperson
McCue Design Group

Matt is the founding partner of McCue Design Group, LLC a landscape architecture firm located in downtown Willoughby. As a registered landscape architect in OH, PA, and KY, Matt has provided all ranges of design for both public and private sector clients. He has been a member of the American Society of Landscape Architects for 20 years.

A 1991 L.A.B. alumni, Matt went on to graduate from the Knowlton School of Architecture at The Ohio State University with a B.S. Landscape Architecture. In 2005, he founded his firm to provide sustainable design solutions with exceptional client service. As a life-long resident of Northeast Ohio, he enjoys giving back to the community through involvement with Learning About Business. In his spare time, he likes to spend time with his family and enjoy the outdoors.



Donald Wayne McLeod

Visibility and Partnership Chair
PERCEPTIONOLOGY, LLC

Donald Wayne created PERCEPTIONOLOGY, LLC to enable you to hear the truth as to how others perceive you. Discussing everything from being the "Best Hello" to the "Best Goodbye" you will come to understand the subtle, yet critical, nuances that influence others' perceptions of us.

In addition to his individual and corporate clients, Donald Wayne has served as a facilitator for such nonprofit organizations as SCORE, Sales and Marketing Executives of Cleveland, Counsel of Small Enterprises, Future Emerging Leaders of Lake County, Toastmasters and Lake Works. He has helped over 4,000 displaced Ohio workers and is also a member of the Business Advisory Committee for Auburn Career Center.



Paul Pahoresky

Treasurer
JLP CPAs

Paul Pahoresky is the Treasurer of Learning About Business and has been involved as a LAB Week presenter for the last five years. Paul has over 25 years of professional experience in accounting and finance roles as a corporate controller, finance director and internal auditor. Paul has an MBA in Banking and Finance from the Weatherhead School of Management at Case Western Reserve University. He received his undergraduate degree in Economics and Business Administration from the University of Notre Dame.

Paul is currently a partner at JLP CPAs which specializes in accounting, bookkeeping and tax preparation for individuals and small businesses. He also writes a biweekly article on income taxes for the News Herald and is an adjunct instructor in accounting and finance at several area schools including Oberlin College. Two of Paul's four children have been LAB Week participants.



Daniel Weiss

Program Chair
Adatasol Inc

Dan Weiss, founder and president of Adatasol, has a B.A. in Psychology from Boston University. Dan has a vision for building Adatasol and works tirelessly to find the right systems, people, values, energy, technologies and energy to build the best business that makes the most positive impact for those around him, his clients and all the stakeholders involved. Within the last few years,, Dan has gone through the Goldman Sachs 10,000 Small Business program, which is a mini MBA for business owners, the Entrepreneurs Organization Accelerator (EOA) program which expands on the Goldman program with more in depth ways to build your business, and Entrepreneurs Operating System (eOS) to get all the process and systems built to be able to scale up the business going forward.

Dan enjoys traveling and spending time with his wife and their six teenage children. Dan is active with his kids, family, and their activities from marching band, football, baseball, Tae Kwon Do, and too many others to name.



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