History of LAB

LAB: One Woman's Mission to Inspire Future Entrepreneurs

Pauline S. Krug, founder of Learning About Business, Inc.

In 1980, Learning About Business Inc. (LAB) founder Pauline S. Krug, a graduate of Lake Erie College and the Mandel School of Applied Social Sciences at Case Western Reserve University, brought to life her vision for an education program that would provide hundreds of high school students with an incredible business education experience.


Her interest in developing this program started in 1978 when she heard from Lubrizol Corporation’s chief executive officer, Dr. Thomas Mastin, about a similar program at his alma mater, Wabash College in Indiana. That program would act as a template for LAB Week. The first LAB Week was offered at no cost to 50 area high school students and conducted by area business professionals on the campus of Lake Erie College.

Pauline Krug, LAB founder
LAB Week Class of 1980
LAB's first mission statement was adopted in 1981 by its Advisory Board: "Learning About Business Inc. exists to give selected students an appreciation for and an extensive and enjoyable experience with the free-enterprise system." Over time, the mission statement has undergone changes to reflect the increasingly interactive nature of the program, but the mission's spirit has remained the same.


The computer-based simulation software program, which is at the core of the LAB Week® experience, made its debut during the first LAB Week®, and like the mission statement, has undergone a number of significant evolutions over time to keep up with technological advances. The program has evolved from an IBM-style punch card system to a highly sophisticated simulation program, allowing students to learn the impact of their business decisions in real time.

In 1987, the LAB program received the Freedom Foundation's Valley Forge Honor Certificate for excellence in the category of economic education. In July, 1992, LAB went international, when a staff of 12 traveled to a language-specialization high school in Krakow, Poland. Three subsequent similar programs were developed at the Marie Curie University in Lublin and a private high school in Nowy Sacz. Ultimately, the lack of consistent funding and difficulty in developing staff and locations marked the end of the international outreach, but not before students in Poland, Latvia and Lithuania received a head start in the world of Western-style entrepreneurism.

From the very beginning, LAB has depended on businesses and leaders in the business community for financial support as well as leadership on its Advisory Board of Directors. During the early years, the program was funded almost exclusively through the Martha Holden Jennings Foundation, joined shortly thereafter by Lubrizol and other Northeast Ohio companies. 

Since LAB's inception, the program has continually revised its curriculum to ensure it stays current with changing business practices as national and global economies evolve. While LAB's founder Pauline Krug passed away on April 2, 2003, her legacy and spirited leadership lives on in a program that has touched the lives of thousands of students and business community members.
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